The recommendations and guest reviews are now the leading online trust factor. Several studies in recent years show that customer’s critics have a considerable impact on consumers’ purchasing behavior. According to measurements made by Nielsen, 70% of consumers use the views of other customers in their buying process.
Organizations that actively collect recommendations saw their sales volumes increase by 18% on average: 11% directly attributable to the increase in the conversion rate, 5% due to a higher average order value, and 2% to the Customer loyalty (source: Social commerce company Reevoo ).
Reviews focused on marketing customers and generating positive word of mouth advertising have therefore on the rise.
Importance of the Business Reviews
You get a better understanding of your customer and are thus better able to meet the needs of your target group. Critics of customers give you a glimpse of what customers consider important, their real needs and expectations, which annoys, etc. Much essential information that you are now offered more or less free, then it takes otherwise carry out a market study often very expensive to get them!
You get a direct feedback on your products and services, allowing you to improve many aspects: the presentation of products, product information, site usability and purchasing processes, customer service, the quality of products and services, etc. In short, this feedback is an invaluable source of information!
You increase your conversion rate and therefore your sales. Good reviews make purchases and thus increase your sales. In addition, consumers are willing to pay more for products and services that have achieved critical (mostly) positive.
The online recommendations reinforce your brand and allow you to build your online reputation for reliability.
Your website or online store can be found more easily. The guest reviews are indeed part of the “user-generated content” (User Generated Content), which is still considered by search engines when indexing sites.
And last but not least, interaction and – most importantly – the positive feedback also increase the engagement of your employees.