Why are reviews important to your business

The recommendations and guest reviews are now the leading online trust factor. Several studies in recent years show that customer’s critics have a considerable impact on consumers’ purchasing behavior. According to measurements made ​​by Nielsen, 70% of consumers use the views of other customers in their buying process.

Organizations that actively collect recommendations saw their sales volumes increase by 18% on average: 11% directly attributable to the increase in the conversion rate, 5% due to a higher average order value, and 2% to the Customer loyalty (source: Social commerce company Reevoo ).

Reviews focused on marketing customers and generating positive word of mouth advertising have therefore on the rise.

Importance of the Business Reviews

You get a better understanding of your customer and are thus better able to meet the needs of your target group. Critics of customers give you a glimpse of what customers consider important, their real needs and expectations, which annoys, etc. Much essential information that you are now offered more or less free, then it takes otherwise carry out a market study often very expensive to get them!


You get a direct feedback on your products and services, allowing you to improve many aspects: the presentation of products, product information, site usability and purchasing processes, customer service, the quality of products and services, etc. In short, this feedback is an invaluable source of information!


You increase your conversion rate and therefore your sales. Good reviews make purchases and thus increase your sales. In addition, consumers are willing to pay more for products and services that have achieved critical (mostly) positive.


The online recommendations reinforce your brand and allow you to build your online reputation for reliability.


Your website or online store can be found more easily. The guest reviews are indeed part of the “user-generated content” (User Generated Content), which is still considered by search engines when indexing sites.


And last but not least, interaction and – most importantly – the positive feedback also increase the engagement of your employees.


Climate Change

Global Warming and Climate Change, The Facts

When you’re finding out about something new, it’s anything but difficult to feel overpowered by the sheer measure of important data accessible. This useful article ought to help you concentrate on the main issues.

A dangerous atmospheric devation is an amazingly complex subject and numerous essential certainties are not broadly known. An unnatural weather change and cooling does happen normally, yet the issue is the rate at which it is going on. It doesn’t give species populaces the time to adjust. A worldwide temperature alteration cynics consider that the climate models used to build up a dangerous atmospheric devation and to gauge its effects are misshaped. As indicated by the models, if estimations are made the most recent couple of decades more likely than not been much more awful when contrasted with really happened to be.

A dangerous Global Warming will impact human lives adversely, passing because of warmth waves will happen, irresistible sickness like jungle fever will get to be normal with the expanding temperature. Changes in atmosphere influence our bodies as well as damage our harvests. A worldwide temperature alteration is genuine. It is not the aftereffect of a characteristic climatic modification. A worldwide temperature alteration alludes to the Earth’s air and seas bit by bit warming up to a point that upsets adjust, an issue that is constantly deteriorating. It seems like an issue excessively gigantic for any one individual, making it impossible to tackle, yet it truly isn’t.

An unnatural weather change has been named an issue for liberal Democrats, said Merritt. Since preservationist evangelicals as of now doubt Democrats on issues like fetus removal, that doubt drains into a dangerous global Warming. An unnatural weather change is an issue that concerns everybody and continuous exploration is being done to discover what causes an Earth-wide temperature boost. The truth of the matter is the earth is getting hotter, meteorologists have known this for a long while now. An unnatural weather change aside, as a country we don’t have anything to lose by quickly lessening our utilization of fossil energizes. The fleeting financial increase created by present utilization and extraction rates of oil and normal gas are not economical.

In the event that you construct what you do with respect to off base data, you may be offensively amazed by the results. Verify you get the entire an unnatural weather change story from educated sources.

An unnatural weather change disavowal is genuine in light of the fact that there are news reports of individuals who deny a worldwide temperature alteration. This is the same than saying that the Jews were in charge of 9/11 on the grounds that there are individuals who say that Jews are in charge of 9/11.

A worldwide temperature alteration is an issue. Consider the late spring we have recently had – it appeared like winter. A worldwide temperature alteration and related environmental change is normal therefore. Increments in climatic vaporizers may counterbalance a dangerous global Warming by hindering the Sun’s radiation and by expanding the splendor of mists that additionally reflect radiation back to space. A dangerous global Warming had changed their environment, in a manner of speaking.

A dangerous global Warming has so far and will keep on having negative impacts on the ice sheet mass parity. From 1900-1980 there has been a recorded decay from 144 to 142 mountain ice sheets. An unnatural weather change would likewise bring more warmth waves like the one in the late spring of 2003 that executed 31,000 individuals crosswise over Europe. It may even close down the Gulf Stream, the stream of warm water from the Gulf of Mexico that gives Europe its mellow atmosphere.


See The Hard Truth Magazine for all the truth.

Global Warming

The Truth on Global Warming

Global Warming is a reality on our sphere earth. The snows of the artic regions are melting quickly, making it difficult for some species to continue to live. The changing weather would effect the atmosphere on earth. That means the levels of carbon dioxide and methane increases in the atmosphere, by making the air destructive for us.
Change of individual degree in our atmosphere is harming the life cycle of all the species in some ways. Think about the air that our children will breathe when they will reach adulthood. However, one can use this changes in a beneficial way. Do something for their future. Start meditating about applying less energy or using gadgets and appliances that do not mess up our environment.

The future for solar energy is increasing in size. Solar energy is getting energy indirectly form the sun, which is free, and we get unending supply. Some scientists still suspect that there are some indirect impacts on the environment.

There is a variety of ways to use solar energy. We have been applying it from quite a while, and yet quite a few folks are uninformed about it. Solar energy can as well be used on various aspects. It can be used in agriculture, house hold use or commercial use. A greenhouse that is great of passive solar energy converts solar light to heat to be maximized in enhancing the maturity of plants and crops.

Solar cookers concentrate sun’s energy and create drastically high temperature, which can be use to cook food. It is often used in temperate countries to cook food. The food cooked in a solar oven is no different than conventional methods. With all the advantages of using solar energy, there is still a downside for this alternative energy source. When the sun goes down, solar energy comes to a stand still.


1. Melting of Polar Ice Caps
Polar ice caps will continue to melt at an alarming rate if global warming is not reduced. This may increase the sea level and can possibly affect wildlife. The water released from glaciers will enter ocean and can create devastation by displacing millions of people.

2. Wildlife Extinction
As global warming will increase, it will lead to more heat waves which may cause wildfires in some regions. These wildfires may lead to deforestation. The result of this will be that few of the birds or animals may become extinct.

3. Droughts and Heat Waves
More global warming will give rise to heat waves. Continents like Africa where water scarcity is quite common may suffer as they may face severe droughts.

For more details, visit The Hard Truth Magazine website. This magazine will pull more insight on you as it has all that you need to know of Global warming.

Videos and SEO

Engine optimization positioning search, or more commonly “Search Engine Optimization”, is the study and the practice of making your own particular web pages jump to the top of search engine results specific to certain phrases. Let me explain this in simpler terms so you can fully understand what I’m talking about: Let’s say you have your own web page, and on that web page you’re trying to sell a hair styling product. Well in the online market the best source of traffic is always going to be search engines. With that fact in mind, you obviously know you want your web page at the top of the search engine when people are searching for specific phrases that pertain to your web page, like if someone was to Google “good hair styling products”. The people that are typing in these specific phrases pertaining to your website/product are called your “targeted traffic”. This means it’s traffic that could easily be targeted to your product because of the relevance of their search! If someone was to type “best hair products to buy online” they’re obviously already looking to buy some hair styling products so you would want them to see your website first. And that is the art of search engine optimization, or engine optimization positioning search.

Getting your own webpage to the top of search engines is a very, very hard task (especially if you don’t know what you’re doing). People spend year after year studying new techniques, and even more time getting all their web pages to the top of the search engines. Like I mentioned earlier, most people shopping on the internet for products use search engines to find the pages and products that they were looking for. So, if you can get your web pages to the top of Google or Yahoo then you’re going to have lots of targeted traffic for your website.

Trying to master search engine optimization on your own can be quite a tricky task. If you’re unsure what to do, or don’t know where to start, you should try using some of the products that the super affiliates and the guru’s use to make their search engine optimization a breeze. Most newbies don’t try out products like these because they’re scared to spend the money, or don’t trust the product. And that’s why all the super affiliates are staying at the top making the largest profits! Don’t be afraid to try something, search engine optimization is too hard a task to do on your own.

Role of SEO in Small Business Success in Portland

Super BusinesssssThe importance of Search Engine Optimization or SEO in small business success in Portland cannot be underestimated. In fact, the marketing strategy is needed most now more than ever. Why so? Simply because of the following reasons. One, businesses have become more online based. Two, the website has become the face of many businesses. Three, competition in the market has become much stiffer. Although many small business owners and entrepreneurs know this fact, many are still not so sure about it. Some are yet to embrace it. Sorry to say, but failing to implement a good seo strategy is as good as planning to fail.


So, What Does It Take To Have The Winning Formula?


“What should I do to get my website rank on the first pages? Which is the best seo strategy? Why is my current plan not bringing the desired results? These questions are quite common in the field of seo. The goal is seeing your website feature on the first pages of the search engine. In order to accomplish this, it is vital to know your target market. You also need to know what is unique about the top websites. Knowing what your competitors are doing to get a larger share of the market is also important. And finally, you need to keep abreast with the latest trends.


You may have heard that getting a good seo strategy is a big challenge. Or maybe you once tried but failed to get the desired results. Well, truth of the matter is that coming up with a good seo plan is not that easy. You will need to invest lots of time and effort in researching for the right product. But, you are more likely to get good results by working with an experienced and trustworthy firm. The firm will possess lots of hands-on-experience, and will be familiar with the trends in the market. Besides being guaranteed of small business success in Portland, your website will rank among the top.



Increase Your Sales With SEO By Paying Attention To Detail

Focus on whats importantTraffic Goals
The number of sales that you can get from quality SEO services will definitely multiple. You can certainly quantify your sales with different SEO tools like Traffic Travis in order to see exactly how much your sales, page views have increased. You want to be able to say that your sales have risen by seventy percent after you write some quality blog posts with accurate and helpful anchor text. How many more sales will I get from SEO?

Set up a Google+ in order to get a clearer picture and to diversify your social media followers as well; the followers want relevant updates. Social media is also good for your website, as long as you use it wisely and don’t over saturate the followers you have on your account. The key is to set obtainable goals with for your SEO plans. If the goal is indeed attainable, then you will be able to meet it by realizing that your site is never finished, you need to be willing to make constant improvements in order to improve your sales with SEO-at least they will feel like constant improvements.


You can have too many pages on your site; it simply may be time to merge pages that have way too much content. You can certainly understand the need to get rid of the pages that have very little content on them. How many more sales will I get from SEO? Get rid of content that sounds the same, people don’t want to read the same thing over and over. Customers out there are not going to buy something from an individual that repeats themselves in a seemingly incoherent fashion.

What are your competitors doing? Are they ignoring SEO altogether? The fact of the matter is that they are paying attention to SEO for a variety of reasons in many cases, one reason is that quality keyword research can be crucial for the world of e-commerce.



I reference some parts of this article.


Small OfficeThe success of any business venture depend s on a number of factors. It is common to come across small businesses doing better than the large ones. The big question remains, why should a small business stand out? Several reasons lead to the success in a small business. Among the reasons are as outlined in the discussion below.

The businesses are more flexible

When the business is making certain persistent loses in the sale of a particular product, the person taking charge of the venture can opt to change to another product that seems to be doing well. Changing to another product in the large business becomes quite hard for the management since some rigid procedure is required.  Using Search Engine Optimization leads to many many more sales and leads to your site.  You need a professional in that area.

Closer personal relationship with customers who may prefer to do business this way

People who are doing business on small scale are able to create good relationships with their customers by listening to them as well as attending to their complaints in case they are dissatisfied because of one reason or the other. The owners know the people they are dealing with and can reach out to them face to face to convince them to be buying products from their business.

Limited responsibility to the owner

The owner has fewer duties to attend to giving them opportunity to perform exemplary on the tasks they are required to perform.

Advancement rate in opportunities

Unlike larger business, that takes some time before they grow into smaller businesses find it easy when it comes to growth since the owner has the idea of the key areas that require attention for better results.

Low overhead

In comparison to the large business, small businesses have low overheads because they operate in places with cheaper rent, electricity bills and rates in the form of taxes that leads to low prices for the consumers. Portland Small Businesses can use SEO to keep their over heads low.



Also check out Wikipedia on Small Business.