How to Gather Leads for Your Law Firm
As more lawyers become more active online, lead generation has become more challenging nowadays. The good news is there are concrete steps you can take to get ahead of your competitors.
Redesigning Your Website
To gather leads for your law firm, your website can be a perfect place to start. But you may have to ask for help from a pro web developer. Depending on the content management system (CMS) you’re using, they may have to add new functionalities. Your developer will also ensure that your website is mobile-friendly, considering that most people now use a mobile device to access the Internet.
But obviously, that doesn’t stop there. You need to turn your website into a lead-generating machine, first by adding conversion opportunities such as catchy landing pages, call-to-action buttons, etc. Your phone number can be positioned on your top navigation bar, but take note that visitors will not always want to talk on the phone. Sometimes, they will prefer live chats or emails.
Content Plus SEO
If you use it to gather leads for your law firm, online content will serve two purposes: to provide information and build trust, and to increase visibility for your website in search engine results when people search for legal services in your area.
Getting ranked well on the SERPs requires the use of SEO strategies, and don’t worry if you don’t know a thing about SEO. There are many reasonably priced yet effective SEO services available. But note that an SEO campaign is useless without quality content and a quality content strategy. If content creation is not part of your SEO provider’s services, just make your own or pay a marketer to do it for you. Before you take someone on board as content producer, check if they have experience making legal marketing copy.
Use Web Ads
According to research, paid search ads bring in more web traffic to a website and lead to a considerable increase in exposure. However, when you decide to use digital ads, make sure they don’t bear on your “organic” techniques, like content marketing and SEO. Digital ads will bring leads to your website, but as soon as your ad budget is depleted, they stop. Therefore, think of these ads as supplementary to your other marketing activities. Nonetheless, they remain potent lead generators for law firms.
Working with a Lead Generation Service
Lastly, while you may have a team of brilliant lawyers in your firm, online lead generation is not something you might want to do or spend time and energy on. It’s not a very difficult task, but it does require dedication and consistency for it to work. This is where online lead generation services can prove to be a worthwhile investment. Working with one will keep the leads coming as you focus on where your full attention should go – to your clients.
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